Customers and prospects access information about your company through numerous channels: your website, paid and earned media, face-to-face marketing, social media and more. While these marketing channels are critical, how much are you investing in the channel that drives 70 percent of brand perception? What channel is that? It’s the channel through which conversations take place between employees and customers every day.

Download this white paper to learn how you can implement organizational change programs that enable every employee to understand, internalize and deliver a clear, compelling and consistent corporate message throughout the customer experience.